How We Measure AI Citation

We don't say "you're mentioned." We say how sure we are — and show our work.

The four states we report

• Linked: your site is cited with a link.
• Named: you're mentioned by name, no link.
• Not found: no mention in that answer.
• Can't tell yet: the AI's answer was too ambiguous to score honestly.

Why we report uncertainty instead of forcing a yes/no

Most tools force a yes/no. We tell you when we genuinely can't tell — a fake "yes" is worse than an honest "not sure."

Every citation-rate score comes with a confidence range (a Wilson score interval), not a single number pretending to be exact. The more checks we run, the tighter that range gets.

We don't count a link as "working" until the traffic change is bigger than normal noise.

Who we check

We query the major AI assistants — ChatGPT, Gemini, Perplexity, Claude, and Grok — with the questions real customers actually ask, and record whether and how your business shows up in each answer.

Measurement depth, by plan

The numbers below are the real, current depth of each check — not a rounded-up marketing figure. They'll change as the underlying checks change; this page is updated whenever they do.